PSBC
AI Visibility Audit
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Prepared by saigon.digital · June 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your customers are no longer just searching on Google. They are asking AI which companies to shortlist. This audit shows exactly where you stand, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where Pasteur Street Brewing Company stands in the AI search era, and the opportunity cost of the current gap.
Here is the surprising part: Pasteur Street already appears when people ask AI for the best craft beer in Saigon, but every one of those mentions is borrowed from blogs like Saigoneer, TripAdvisor and travel writers, never from pasteurstreet.com itself. Your own site gives AI almost nothing to cite (no structured data, no llms.txt, a thin About page, broken images sitewide), so the strongest domain authority in the category, DR 55 and ahead of every rival we checked, is doing none of the work. As newer breweries publish AI-ready content, that pioneer lead gets easier to copy every month.
We tested how Pasteur Street Brewing Company appears when potential customers ask AI tools to recommend Craft Brewery & Taproom providers in Ho Chi Minh City, Vietnam. Here's what we found.
Known from training data as Vietnam's craft pioneer, but described generically with no current taproom or product detail.
Surfaces in most 'best craft beer Saigon' overviews, but always sourced from third-party blogs, never your own pages.
Cited through travel listicles, yet without schema your site is rarely the link Perplexity attributes.
Names you among Vietnamese craft brands, but increasingly lists newer rivals right alongside you.
3 / 4 platforms currently surface Pasteur Street Brewing Company in relevant AI-generated recommendations.
Structured authority content, third-party mentions, FAQ pages, and consistent brand signals across the web, all of which competitors currently have more of.
We ran the exact searches your buyers use when asking AI tools to recommend a solution. Here's who appeared, and whether Pasteur Street Brewing Company was in the answer.
Pasteur Street appears in most broad 'best craft beer in Saigon' answers, but always sourced from travel blogs and review sites, never from your own domain. On newer 2025 listicles and on local, transactional queries, that grip loosens and rivals slip in.
You already own the brand recognition and the domain authority. Publish structured, AI-ready content (schema, FAQs, per-taproom pages, an llms.txt) and you convert borrowed mentions into owned citations that AI quotes directly from pasteurstreet.com.
These are the companies currently winning AI recommendations in your market. Understanding why they are cited, and you are not, reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Pasteur Street Brewing Company You | 55 | Partial | Appearing | Partial | Audit target |
| Heart of Darkness | 40 | Cited | Appearing | Cited | A Wikipedia page, an international distribution story and heavy press give AI a rich, structured profile to quote. |
| East West Brewing Co. | 31 | Partial | Appearing | Cited | Strong tourist-facing content and consistent listings keep it in nearly every 'best of Saigon' AI answer. |
| BiaCraft Artisan Ales | — | Partial | Partial | Partial | Owns the 'biggest tap list in Vietnam' angle, a clear category claim AI repeats verbatim. |
| Rooster Beers | — | Partial | Partial | Not Cited | A distinct, easy-drinking brand identity earns niche mentions despite a smaller footprint. |
| C-Brewmaster (newer entrant) | — | Partial | Not Appearing | Partial | A newer brewery publishing fresh 2025 content, already creeping into AI lists beside the pioneers. |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes Pasteur Street Brewing Company can make right now to start appearing in AI-generated recommendations within 30–90 days.
Mark up your brand, all 15 taprooms and your best-known beers (Jasmine IPA, Passionfruit Wheat Ale, Cyclo Imperial Chocolate Stout) with schema.org structured data, so AI and Google can read and cite pasteurstreet.com directly instead of third-party blogs.
Give AI crawlers a clean llms.txt summary of who you are, and split the single taprooms page into individual pages (address, hours, map, schema) so high-intent local queries surface your venues by name.
Expand the thin About page into a proper authority hub: the 2015 founding story, brewing philosophy, awards and a beer encyclopedia. This is exactly the depth AI rewards with citations, and it is what newer rivals are now publishing.
While auditing how AI sees Pasteur Street Brewing Company, we also looked at the website itself (WordPress, theme by Letweb). These specific issues are holding back both your AI visibility and how the site converts, and they are all fixable.
The homepage and /about-us both render empty SVG placeholders where logos, icons and photography should load. On a brand built on a premium, visual craft identity, broken imagery undercuts trust the moment a visitor, or an AI image crawler, lands.
pasteurstreet.com/about-us is a short, generic mission statement with no founding date, no founder names, no team and no Organization schema, despite a genuinely strong 2015 pioneer story. It is the single biggest wasted authority asset on the site.
The /taprooms page lists 15 venues with full addresses and hours but carries zero LocalBusiness schema, and the footer shows an odd, future-dated copyright. Small signals like these tell both customers and crawlers that the site is not actively maintained.
Web development and WordPress are core strengths at Saigon Digital. Fixing the issues above is part of the work, not a separate project. We handle the AI visibility, the SEO, and the website itself.
This audit shows the problem. Fixing it usually means more than AI alone: the website, the SEO and the AI visibility all work together. We handle all three, then keep it growing.
Pasteur Street Brewing Company has a clear path to winning AI and search visibility, and a website that supports it. The gap to competitors is real but closeable. We typically start with a fixed-price foundation sprint (AI and GEO, SEO, and the website fixes above), then a simple monthly retainer to keep growing and maintain the site. A 30-minute call is all it takes to map it out.
Nick Rowe · CEO & Co-Founder, Saigon Digital
A fixed-price 3-month sprint: get cited in AI answers, fix the SEO foundations, and reposition and repair the website (development and WordPress included). One scope, one price.
A simple monthly retainer once the foundation is set: continued SEO and AI visibility growth, content, and website maintenance and support. Rolling monthly, no long lock-in.
Every month your competitors build more authority signals, the gap widens. AI models are training on content published now, so delay compounds the problem.